A perennial destination for architecture and design travelers, The Avalon Hotel Beverly Hills was designed in 1948 as the Beverly Carlton by legendary graphic and furniture designer Alvin Lustig and Sam Reisbord. In its first heyday, the chic mid-century destination counted among its A-list residents Marilyn Monroe, Mae West, Lucille Ball and Desi Arnaz. (Lucky for us, there’s no shortage of iconic images of Monroe in her Canon apartment.)


The hotel’s second act and current name emerged in 1999. Having researched and pored over vintage photos by noted photographer Julius Shulman, The Kor Group and Kelly Wearstler, Inc. merged Wearstler’s dramatic style with the glamorous side and period detailing of 1950s mid-century design. The 2015 acquisition by Proper Hospitality ushered in a refresh of the 84 distinctive guestrooms and suites, and arrival of Viviane restaurant and bar. Add in the wellness studio and cabanas, and you’ll discover L.A.’s quintessential boutique hotel–one crafted around a sparkling boomerang-shaped pool.

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In 1999, we transformed a forgotten architectural gem on a quiet corner of Beverly Hills into an exciting boutique hotel we called Avalon. Our very first property sparked two decades in hospitality and design, including our sister resort in the magical desert of Palm Springs.

Avalon flows with what we adore about creating, running, and staying in small luxury hotels. Both share fresh perspectives on mid-century revival and modern design. Both are comfortable with the paradox of friendly glamour…of a hideaway right here and now.

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